Consumers want natural low-calories sweeteners, alternatives to aspartame (Equal), sucralose (Splenda) and saccharine (Sweet'N Low). Making in-roads in grocery stores everywhere, Truvia, Stevia Extract in the Raw, Sweetleaf Stevia Plus, and PureVia are being marketed as natural zero-calorie sweeteners.
These sugar substitutes are made from parts of the stevia plant, native to Paraguay. This plant gets processed differently so the different stevia derived products will taste different.
Splenda from McNeil Nutritionals advertises it as a healthy and safe alternative to sugar because it starts with sugar that is converted to a no-calorie, non-carbohydrate sweetener.
Source: Supermarket News 2/15/10
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