If you're noticing more fruits, salads, sandwiches and other fresh ready-to-eat items at your local 7-11, WaWa (yes, stores were named this) and at your gas station, it's no mistake. Convenience stores have taken notice of the popularity of ready-to-eat items in grocery stores and trying to grab some of the market. Good news.
It makes sense, on-the-go customers will buy ready-to-eat food. A recent study by the Integer Group should that 27% of shoppers consider healthy food and fresh produce a reason to seek out convenience stores.
It's not easy for the convenience store that normally gets deliveries once a week and has years of negative consumer perceptions.
Friday, March 12, 2010
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