The Smart Choices Program is a new front-of-pack nutrition labeling program that U.S. food manufacturers and retailers can voluntarily adopt to promote informed food choices.A Smart Choices label can be put on food if it meets nutritional criteria based on the Dietary Guidelines for Americans. The qualifying criteria works to:
- limit total fat, saturated fat, trans fat, cholesterol, added sugars and sodium
- encourage nutrients such as calcium, potassium, fiber, magnesium and vitamins A,C, and E
- encourage food groups such as fruits, vegetables, whole grains and low-fat or fat-free milk products.
The program covers food and beverages in 19 distinct product categories, including meats, fruits, vegetables, dairy, and snacks.
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